The world-renowned Swedish nature photographer and filmmaker Mattias Klum has been named the new ambassador for The Perfect World Foundation, an organization dedicated to preserving the planet’s biodiversity. Klum, whose work has previously graced the pages of prestigious magazines such as National Geographic, The New York Times, and Vogue, will use his platform to promote the organization’s goals.

The Perfect World Foundation is known for its commitment to protecting nature and wildlife through a variety of initiatives, including tree planting and beach cleanups. As an ambassador, Klum joins an impressive list of previous ambassadors, including Dr. Sylvia Earle and actor Billy Zane.

With over three decades of experience in touching and engaging people through his images and films about endangered environments and species, Klum brings a powerful voice to the organization’s efforts. His past collaborations include projects that have supported The Perfect World Foundation’s work, such as a product series launched in partnership with Akademibokhandeln in 2020, where sales supported the organization’s efforts for animals and nature in crisis.

Through his ambassadorship at The Perfect World Foundation, Mattias Klum continues to inspire and engage for a better future for our planet.